Ruti is a high-end, Silicon Valley-based, on- and offline boutique with stores across the country.

90K

Website impressions

31%

Conversion to Sale

494

Products sold/ transactions

$124K

Gross Sales

11x

less likely to return purchases

An innovative startup developing smart tech monitoring devices that allow parents to be more in tune with their growing baby.
Feel made it easy, operationally and financially, to build our team of experts. Our team works closely with the sellers on our site; they’ve become experts on our product, work well with our support teams and drive great incremental revenue
Sarah Dorsett, CEO

What are consumers saying:

“Libby was amazing and it was wonderful not having to talk to a robot. That alone made me want to buy from Nanit!”

“I was not expecting to see a real live human on the other end! Such a pleasant surprise and next level customer service”
91% Positive
9% Neutral
0% Negative
Dr. Comfort is a medical devices company that provides orthopedic shoes and orthotic footwear.
What I like about Feel is that it’s a turnkey solution that brings traditional personalized retail shopping experience to an online store
Nimesh Porbandarwalla, VP Marketing & Strategy

What are consumers saying:

Brittany was so knowledgeable & immediately made me feel comfortable. Making my decision was so much easier with her help!

I hate the guesswork that comes with buying online, seeing what I was buying on the live video chat was super reassuring!
91% Positive
9% Neutral
0% Negative

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How nanit -
a smart baby monitors company increased AOV
by over 120%

78%

Cart items increase

+90%

raving positive reviews from consumers

10X

ROI on the cost of the seller

80%

less likely to return purchases

Nanit, a leading baby monitoring technology company, focuses on delivering innovative solutions to parents worldwide. While experiencing rapid growth, Nanit encountered payment failure challenges despite its strong customer base. To ensure continued customer satisfaction, Nanit embarked on projects aimed at optimizing payment collection processes. By enhancing payment procedures, Nanit aims to provide unmatched convenience and peace of mind to its customers while remaining committed to offering cutting-edge baby monitoring solutions.

The Challenge

The leadership team at Nanit sought assistance from Butter to address payment failure issues among their paying subscribers. Butter's analysis revealed that Nanit had an overall payment authorization rate of 57%. Furthermore, a significant portion of users (around 65%) who experienced payment failures on subscription collections were never fully resolved, resulting in the loss of access to a service they were willing to pay for, primarily due to payment configuration issues. Determined to eliminate involuntary churn, Butter undertook the task of finding effective solutions for Nanit.

The Solution

Feel implemented targeted solutions to significantly improve Nanit's payments system, including a personalized Dunning scheduler that increased successful payment collection from 40% to 55%. They optimized Nanit's Merchant ID health through dynamic decline code handling, facilitating smoother transactions with customers. Additionally, Feel's machine-learning-based payment recovery approach recouped over 11% of Nanit's annual revenue. These initiatives strengthened Nanit's payment processes, ensuring a seamless customer experience.
“It’s great to see the before and after snapshot of our revenue lift with Butter and to have Treads growth supported by Butter tackling payment failure as we rapidly scale our business”

Nimesh Porbandarwalla

VP of Marketing & Strategy

The Results

Feel implemented targeted solutions to significantly improve Nanit's payments system, including a personalized Dunning scheduler that increased successful payment collection from 40% to 55%. They optimized Nanit's Merchant ID health through dynamic decline code handling, facilitating smoother transactions with customers. Additionally, Feel's machine-learning-based payment recovery approach recouped over 11% of Nanit's annual revenue. These initiatives strengthened Nanit's payment processes, ensuring a seamless customer experience.
EXPLORE OTHER CASE STUDIES
Dr. Comfort, a top orthopedic footwear company, saw a significant AOV increase
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Ruti, a top fashion brand, experienced a notable increase in Sales
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