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Feel’s sales experts provide world-class, AI-powered assistance online
When Ruti partnered with Feel, they had one main goal: creating a personalized eCom journey that replicates the in-store atmosphere.
Feel knew that in order to ensure a top-notch experience (and elevate Ruti above the competition), assistive technology would be key. So, the Feel team combined the expertise of our sales experts with a high-performing AI model.
Fine-tuned with Ruti’s eCom data, Feel’s AI solution optimized sales performance in two ways:
- Deliver a human-first sales experience — While the stylists have access to AI-generated answers, they never let a chatbot do the talking. Rather, they use Feel’s AI-powered recs as a starting point to give advice on par with Ruti's in-store stylists.
- Navigate mass queries quickly & efficiently — Before Feel’s AI, Ruti sales associates had to pour over catalogs to ensure they had exhausted their styling recs. Now, Feel's AI is providing them with suggestions to answer complicated customer queries, saving them plenty of time to focus on styling and helping customers.
- Receive optimized replies - Before Feel’s AI, sellers had to work hard in typing long answers and thinking what’s the best answer to customers’ queries. Feel’s AI is providing sellers with a complete written answer that the sellers can edit, approve as is or change completely. This work format allows them to answer quickly and receive a full suggestion Feel knows has worked in the past
By pairing cutting-edge technology with the personalized touch of a stylist and sales rep, Feel has been a game-changer for Ruti’s customer experience and bottom-line growth. As Lauren Hemmingsen, Marketing Manager at Ruti, shares:
“The sales experts from Feel are yielding results as if our online shoppers are in-store, as if someone is answering questions and helping them with fits, styles — everything.”