Ruti is a high-end, Silicon Valley-based, on- and offline boutique with stores across the country.

90K

Website impressions

31%

Conversion to Sale

494

Products sold/ transactions

$124K

Gross Sales

11x

less likely to return purchases

An innovative startup developing smart tech monitoring devices that allow parents to be more in tune with their growing baby.
Feel made it easy, operationally and financially, to build our team of experts. Our team works closely with the sellers on our site; they’ve become experts on our product, work well with our support teams and drive great incremental revenue
Sarah Dorsett, CEO

What are consumers saying:

“Libby was amazing and it was wonderful not having to talk to a robot. That alone made me want to buy from Nanit!”

“I was not expecting to see a real live human on the other end! Such a pleasant surprise and next level customer service”
91% Positive
9% Neutral
0% Negative
Dr. Comfort is a medical devices company that provides orthopedic shoes and orthotic footwear.
What I like about Feel is that it’s a turnkey solution that brings traditional personalized retail shopping experience to an online store
Nimesh Porbandarwalla, VP Marketing & Strategy

What are consumers saying:

Brittany was so knowledgeable & immediately made me feel comfortable. Making my decision was so much easier with her help!

I hate the guesswork that comes with buying online, seeing what I was buying on the live video chat was super reassuring!
91% Positive
9% Neutral
0% Negative

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How Ruti achieved a 24% increase in revenue with adding AI to empower its sellers

24

-

%

increase in average gross revenue generated with Feel

5

-

%

lift in average order volume

10

-

x

fewer returns compared to standard online orders

+90%

raving positive reviews from consumers

10X

ROI on the cost of the seller

80%

less likely to return purchases

In 2009, Ruti Zisser stepped away from the life of a tech executive and into the world of fashion with the mission of fusing comfort and sophistication into a new kind of luxury brand. Today, her eponymous brand Ruti serves a passionate, global customer base and has six nationwide storefronts — with major plans to continue scaling quickly.

The Challenge

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Ruti needed to provide an online experience similar to the store seller but needed AI technology to perfect the quality and efficiency of the sales experience  

For a long time, Ruti delivered cutting-edge retail experience by implementing facial recognition and developing a sales tracking system. However, as the buzz around these tools trailed off, their AOV and sales started falling short of expectations.

While Ruti excelled at creating a tailored in-store experience, boosting the bottom line required just as good an online journey. The team needed to boost associates’ efficiency online without sacrificing their white-glove approach. They started looking for a tool that could help them provide quick, high-quality product recommendations for every customer on their platform.  

They decided to try Feel’s conversational AI solution – and they haven’t looked back since. 

The Solution

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Feel’s sales experts provide world-class, AI-powered assistance online

When Ruti partnered with Feel, they had one main goal: creating a personalized eCom journey that replicates the in-store atmosphere. 

Feel knew that in order to ensure a top-notch experience (and elevate Ruti above the competition), assistive technology would be key. So, the Feel team combined the expertise of our sales experts with a high-performing AI model.

Fine-tuned with Ruti’s eCom data, Feel’s AI solution optimized sales performance in two ways: 

  1. Deliver a human-first sales experience — While the stylists have access to AI-generated answers, they never let a chatbot do the talking. Rather, they use Feel’s AI-powered recs as a starting point to give advice on par with Ruti's in-store stylists. 
  2. Navigate mass queries quickly & efficiently — Before Feel’s AI, Ruti sales associates  had to pour over catalogs to ensure they had exhausted their styling recs. Now, Feel's AI is providing them with suggestions to answer complicated customer queries, saving them plenty of time to focus on styling and helping customers. 
  3. Receive optimized replies  - Before Feel’s AI, sellers had to work hard in typing long answers and thinking what’s the best answer to customers’ queries. Feel’s AI is providing sellers with a complete written answer that the sellers can edit, approve as is or change completely. This work format allows them to answer quickly and receive a full suggestion Feel knows has worked in the past

By pairing cutting-edge technology with the personalized touch of a stylist and sales rep, Feel has been a game-changer for Ruti’s customer experience and bottom-line growth. As Lauren Hemmingsen, Marketing Manager at Ruti, shares:

“The sales experts from Feel are yielding results as if our online shoppers are in-store, as if someone is answering questions and helping them with fits, styles — everything.” 

“Customers usually browse a website, add items to their cart, and stop before checkout. They can take a week or more to purchase. If you have associates like Feel’s to answer your questions at the finish line, you can easily purchase on the spot.”

Lauren Hemmingsen

Marketing Manager at Ruti

The Results

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Feel supercharges Ruti’s AOV & drives down returns

In just a couple of weeks, Ruti experienced a massive boost in AOV, coupled with a steady increase in average gross revenue and a decrease in returns. Lauren attributes the win to Feel’s sales experts and one-of-a-kind AI solution.

Here’s a snapshot of the metrics so far: 

  • 24% increase in average gross revenue generated from the sellers using with Feel’s AI
  • 10x fewer returns compared to standard online orders
  • 5% lift in average order volume

Even more, since partnering with Feel, the team at Ruti has enjoyed 90+% positive customer feedback and a whole new base of clients. 

Feel’s forward-thinking solution ultimately fits Ruti’s affinity for tech like a glove. As a result, Feel and Ruti raise the bar for digital styling, expertise, and sales across the entire fashion industry.

“We have seen a huge lift in AOV when it comes to sales made through Feel. It successfully creates the same feeling for customers as when they’re in-store. That was a really strong indicator for us that Feel is a game-changer.” 

The Future

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EXPLORE OTHER CASE STUDIES
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